Llandovery ... and surrounding area

Llandovery today is the ideal destination from which to explore Carmarthenshire. This lovely town is on the A40, just 30 minutes from the M4 and nestled between the rugged Brecon Beacons National Park and soft, rolling Upper Tywi Valley. The area, itself, is a naturally formed gateway to the West through Carmarthen and Lampeter and on to Mid Wales over the Sugarloaf Pass.

The town itself has architecture and a layout that has changed little over the centuries; although many of the shops now sell wares that would have been unfamiliar in the past and the choices of entertainment have blossomed; a thriving independent theatre, bookshops and wholefood stores abound. Alongside this, Llandovery is still a major centre for its cattle market-seemingly as popular as ever.

A castle once dominated the skyline here, but is now merely a grassy mound located on the south side of the main Broad Street, with a modern sculpture commemorating more violent times. The new stainless-steel sculpture reminds visitors of the gruesome death here, in 1401, of Llywelyn ap Gruffydd Fychan at the hands of Henry IV's men in Owain Glyndwr's war of independence.

With so much to see and do in Llandovery itself, the tourist visiting for the weekend, short break or holiday, is urged to tear themselves away from the town to experience what the idyllic surrounding region has to offer.

“…I depart from Llandovery, which I have no hesitation in saying is about the pleasantest little town in which I have halted in the course of my wanderings.”
George Borrow, ‘Wild Wales’ 1854